News and Blog

Judith Cook Judith Cook

The Power of Proper Labelling

Functional labeling isn't about creating separate categories—it's about giving all shoppers more information to find exactly what they need, when they need it.

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Judith Cook Judith Cook

Fashion and the Tripp Trapp Chair

The Tripp Trapp chair’s designed to grow and adapt with children as they develop, and it made me think—wouldn’t it be great if fashion could do the same for us, adjusting to life’s inevitable changes?

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Judith Cook Judith Cook

Adaptive innovations in Olympic sportswear: A global perspective

“Over a billion people in the world are estimated to live with a disability. Our role as a leading maker of sportswear is to remove the barriers they face in sport, to help reach a parity in service for Olympic and Paralympic competitors, and to learn from this community to benefit all”.

Jacqueline King, Design Director, Adidas

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Judith Cook Judith Cook

Why stop at 60?

“We surveyed 2000 UK adult shoppers aged 18 to 60, split in age groups: 18-24, 25-34, 35-44, 45-54, 55-60”.

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Judith Cook Judith Cook

Inclusive fashion, inclusive minds & mental wellness

To quote Dr Caroline Mair “Fashion is Psychology”. ‘Clothes are the closest thing we have to our body, it’s our second skin and we use clothes as an outward display of our self and our identity.’ What we wear can reflect who we are, effect our behaviour and also how people behave towards us and perceive us.

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Mark Anderson Mark Anderson

Back to school & ‘easy’ dressing

“Excellent ASDA!! No labels and no buttons especially kind to children with sensory difficulties. The velcro closing instead of buttons makes it so quick and easy to get on. So cheap and a brilliant idea”.

Parent feedback on Asda’s Easy On school polo shirts

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Mark Anderson Mark Anderson

New organic adaptive childrenswear

“This amazing adaptive range takes us another step forward on our journey to inclusivity.”

Nick Pecorelli, founder of Little Green Radicals

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