The Power of Proper Labelling

Join us as we embark on our Innovate UK-backed journey to make fashion more inclusive and accessible

Our recent Innovate UK grant validation has supercharged our mission to transform fashion discovery and sales, and over the coming weeks we'll be sharing our developments in this journey.

The Power of Feature Identification

One of the first things we’re uncovering is just how crucial proper feature identification and labeling will be to creating true shopping accessibility. Imagine a world where "functional features" are as easily searchable as "sustainable" or "eco-friendly."

This isn't about creating another separate category but about empowering consumers with information. When someone can find an easy-to-button blouse as effortlessly as they locate a vegan leather jacket, we've achieved true shopping accessibility.

Efficiency Meets Accessibility

From detailed functional features to smart filtering, our approach isn't just about accessibility—it's about efficiency. When a busy professional can quickly find a shirt with easy-to-manage cuffs, or a parent can easily shop for kids' clothes with simplified closures, everyone saves time and frustration.

The Benefits of Feature ‘Findability’

By implementing detailed product tagging and intelligent search functions, brands can:

• Help shoppers find exactly what they need in fewer clicks

• Reduce return rates through better product-customer matching

• Build loyalty by demonstrating understanding of diverse customer needs

• Create a more inclusive shopping experience without segregating adaptive features

Beyond Features: Understanding the Customer Journey

The future of functional fashion isn't just about highlighting features—it's about truly understanding who needs them and why. With Innovate UK's support, StyleAbility is creating the expertise, insights, and platform to make this understanding actionable and meaningful.

Join Our Journey

As we continue to develop our platform, we'll be sharing regular updates on our progress and insights.

Want to be part of this impactful journey? Email us at info@styleability.co.uk and learn how you can join us in shaping the future of inclusive fashion retail.