About
Fashion inclusion: the untapped opportunity
Getting dressed should be an experience that empowers you to look good and feel good whatever your age or disability.
Most of us don’t even think about what the body is capable of, but in a world where we’re all, at most, temporarily non-disabled, and with humans living longer, mobility and physical impairments are a probable eventuality.
From wheelchair users to sports injuries leading to short-term disability, illness, arthritis, or even pregnancy and menopause, we want to help create a more accessible and comfortable shopping experience for everyone.
Creating an inclusive fashion industry that caters to every body requires a concerted effort from designers, brands and retailers. It requires looking at your clothing and shoes through a different lens, connecting shoppers with the relevant products they’re looking to buy, and understanding how they search for what they want to buy.
Why should you care?
It’s good for business :
Expand your customer base: Reach a whole new segment of loyal and enthusiastic customers.
Increase sales and loyalty: Create a positive customer experience that keeps people coming back.
Differentiate your brand: Become a leader in inclusive fashion and stand out from the competition.
Boost brand image: Demonstrate your commitment to social responsibility and inclusivity.
“In terms of barriers when shopping online 47 percent reported problems finding information relating to accessible features of products”.
What disabled consumers choose to buy & why
Business Disability Forum
The strongest brands today are the ones that understand how to satisfy the unmet consumer needs and can deliver on the most engaging ways to reach them.
Currently 15% of the global population, 1 billion people, live with some form of disability. By 2030, 1 in 6 people in the world will be aged 60 years or over. They all get dressed, and many of them love fashion.
How well do you understand their desires, needs and requirements when it comes to finding the fashion they love and the function they need? Are you missing out on this growing segment? Do you want to significantly increase your consumer base by offering more choice and building a better, more inclusive fashion landscape?
