The value of inclusive product data

When product data is tailored to meet the needs of all consumers, regardless of their age or abilities, it not only improves ad relevance and placement but also enhances the overall shopping experience for a wider audience.

In the fast-paced world of ecommerce, high-quality product data is the backbone of a successful online business. Accurate and comprehensive product information is essential for driving performance across all aspects of your online store, from marketing to customer experience. However, one often overlooked aspect of product data is its role in creating an inclusive shopping experience.

For people with disabilities and older consumers, detailed product information can make the difference between a frustrating experience and a seamless one. The Business Disability Forum emphasizes that accessibility in product data can significantly enhance the user experience for all customers, not just those with disabilities​ (Business Disability Forum)​, so here’s a few tips on what to include:

Key Strategies for Inclusive Product Data

Provide Comprehensive Descriptions: Include details that might be particularly relevant for customers with specific needs such as closure types, material composition, neckline styles, seam location, fabric texture and weight, and any adjustable elements that make the product easy-to-use or versatile.

Use Clear, Descriptive Language: Avoid jargon and provide clear, easy-to-understand descriptions of product features and benefits.

Include Detailed Sizing Information: Provide comprehensive sizing details beyond just standard sizes, including measurements for length, width, sleeve length, etc. This helps customers of all body types find the right fit

Offer Multiple Product Images: Show products from various angles, on a range of models, and in different contexts to give a complete picture.

The Bottom Line

Investing in high-quality, inclusive product data is not just about compliance or SEO – it's about creating a better shopping experience for all customers. By providing detailed, accurate, and accessible product information, you can improve your search rankings, reduce customer acquisition costs, and build a loyal customer base that values your commitment to inclusivity.

Remember, in the world of ecommerce, your product data is often the first point of contact between your brand and potential customers. Make sure it represents your products accurately and speaks to the needs of all your potential customers, regardless of their abilities or age.

For details on an inclusive product data audit, or inclusive data strategies feel free to email: info@styleability.co.uk