Runway to boardroom: Where is fashion with inclusivity?
With fashion show season in full swing, we look at how the fashion world can benefit from a more inclusive environment, both on and off the runway.
The fashion industry has long been a trendsetter, not just in style but also in cultural and identity shifts. However, when it comes to diversity and inclusion, the sector has faced criticism for lagging behind. While some progress has been made, it remains inconsistent. From runway shows that lack diversity to boardrooms that perpetuate gender bias, fashion needs to work harder on building a more equitable fashion future.
Current State of Diversity in Fashion
While some progress has been made, the industry still has a long way to go:
- Only 9% of executive roles and 11% of C-suite positions in fashion are held by people of color.
- Women occupy just 39% of executive team roles and 24% of C-suite positions.
- On the runway, representation remains inconsistent, with some shows embracing diversity while others continue to feature predominantly white, thin models.
However, the recent Copenhagen Fashion Week showcased a more inclusive approach, featuring individuals of various sizes and backgrounds. Notably, the event highlighted the debut of designers like Sinéad O'Dwyer, who featured Lucy Edwards, the first blind person to model at Copenhagen Fashion Week, and the first blind person to have walked for a London brand.
The Business Case for Diversity in Fashion
Fashion brands that prioritize diversity and inclusion are seeing tangible benefits. According to recent research:
- Companies with diverse leadership teams are 33% more likely to outperform financially.
- Businesses championing diversity achieve 73% more revenue from innovation.
- Brands that embrace disability inclusion see 28% higher revenue and double their net income.
These statistics make it clear: diversity isn't just a moral imperative; it's a smart business strategy.
Barriers to Inclusion
Several factors contribute to the fashion industry's diversity challenges:
- Hiring practices: An over-reliance on sourcing talent from a small pool of brands and schools creates homogeneous teams.
- Leadership buy-in: Diversity and inclusion initiatives often lack support from top executives and board members.
- Cultural reset: The industry needs to embrace candidates who may not fit the typical fashion "mould".
Strategies for Building an Inclusive Fashion Industry
To create a more diverse and inclusive environment, fashion companies can:
1. Implement robust D&I strategies: 71% of fashion companies now have coordinated policies to drive up diversity and inclusion, up from 50% in previous years.
2. Diversify leadership: Actively seek out and promote diverse talent to executive and board positions.
3. Create inclusive products: Design for a wide range of body types and abilities, skin tones, and cultural preferences.
4. Foster belonging: Employees are seven times more likely to advocate for workplaces that cultivate a sense of belonging.
5. Set clear goals: Companies like Lululemon are setting specific diversity targets and holding themselves accountable.
6. Embrace neurodiversity: Recognize the value of different cognitive styles and learning approaches in driving innovation.
7. Prioritize psychological safety: Create an environment where all employees feel safe to express their ideas and be their authentic selves.
The Future of Fashion is Inclusive
As the industry evolves, fashion brands and retailers that champion diversity and inclusion will be better positioned to:
- Connect with a global, diverse customer base
- Drive innovation through varied perspectives
- Attract and retain top talent
- Enhance brand reputation and loyalty
By embracing diversity, the fashion industry can not only reflect the world it serves but also lead the way in creating a more inclusive society. As we move forward, let's remember that in fashion, as in life, our differences are what make us beautiful. The current fashion show season will be a crucial test of the industry's commitment to diversity, and consumers and industry watchers alike will be paying close attention to see which brands truly walk the walk when it comes to inclusion.
To start a conversation on how to make your brand more inclusive, email us to schedule a free 15 minute chat: info@styleability.co.uk